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疫情重创如何突围?网盛在线会展解决方案指明出路!
发布时间:2020-07-15 16:01:51 来源:中国行业会展网
<p style="margin: 13px 0px; padding: 0px; list-style-type: none; line-height: 22px; color: rgb(14, 10, 10); font-family: arial; font-size: 14px; text-indent: 28px; background: rgb(245, 250, 254);"> <span style="margin: 0px; padding: 0px; list-style-type: none; color: black;">随着新冠疫情在全球的多点爆发蔓延,全球很多会展业被迫按下&ldquo;暂停键&rdquo;,会展业界人士不得不等待全球范围内的疫情结束。而现实的情况却是欧洲的疫情还未达到最高峰,各国将于何时解除&ldquo;禁足令&rdquo;目前仍无法预计。境内外展会主办方、组展方对于延期下半年的会展市场预期也不如此前乐观。</span></p> <p style="margin: 13px 0px; padding: 0px; list-style-type: none; line-height: 22px; color: rgb(14, 10, 10); font-family: arial; font-size: 14px; background: rgb(245, 250, 254);"> <span style="margin: 0px; padding: 0px; list-style-type: none; color: black;">  3月18日,中共中央政治局常务委员会召开会议,会议强调,要兼顾疫情防控和对外经贸合作,在落实防疫措施前提下为商务人员往来提供便利,保持国际供应链畅通,创新招商引资、展会服务模式、保障各类经贸活动正常开展。</span></p> <p style="margin: 13px 0px; padding: 0px; list-style-type: none; line-height: 22px; color: rgb(14, 10, 10); font-family: arial; font-size: 14px; background: rgb(245, 250, 254);"> <span style="margin: 0px; padding: 0px; list-style-type: none; color: black;">  中央和各级地方政府为扶持中小微企业和相关行业,出台了很多扶持政策,也取得了一些成效。但从调查报告结果看,会展企业从中受惠面不大,政策的精准度不强,展会会主办方也未找到企业生存的出路。目前,新冠肺炎疫情国内防控态势正在积极向好,中国各地城市逐步复工复产,那么向来有着经济风向标之称的会展业如何按下&ldquo;恢复键&rdquo;?</span></p> <p style="margin: 13px 0px; padding: 0px; list-style-type: none; line-height: 22px; color: rgb(14, 10, 10); font-family: arial; font-size: 14px; background: rgb(245, 250, 254);"> <span style="margin: 0px; padding: 0px; list-style-type: none; color: black;">  解读中央政治局常委会议精神,会展业实施在线化是疫情期间展览公司生存与发展的唯一出路。但是绝大部分的展览公司没有能力或实力去搭建在线平台,也无能力去做平台的推广宣传。网盛生意宝于今年2月响应政府号召,面向展览公司免费提供展览号,助力中小企业渡过难关。截止目前,得到了上千家展览公司的积极响应,希望通过基于行业网联盟的B2B社交电商平台&ldquo;生意宝&rdquo;从事线上会展活动,借力上市公司的传播平台以及行业会展举办的成功经验,实现线上推广营销!</span></p> <p style="margin: 20px 0px 0px; padding: 0px; list-style-type: none; line-height: 22px; color: rgb(14, 10, 10); font-family: arial; font-size: 14px; text-indent: 28px; background: rgb(245, 250, 254);"> <strong style="margin: 0px; padding: 0px; list-style-type: none;"><span style="margin: 0px; padding: 0px; list-style-type: none; font-family: 宋体; color: black;">网盛在线会展解决方案基本原理</span></strong></p> <p style="margin: 20px 0px 0px; padding: 0px; list-style-type: none; line-height: 22px; color: rgb(14, 10, 10); font-family: arial; font-size: 14px; text-indent: 28px; background: rgb(245, 250, 254);"> <span style="margin: 0px; padding: 0px; list-style-type: none; color: black;">会展在线化是会展业发展的必然趋势,依托行业网+联盟的生意宝平台(</span><a href="http://www.toocle.cn/" style="margin: 0px; padding: 0px; list-style-type: none; border: 0px; color: rgb(51, 51, 51); text-decoration: none;"><span style="margin: 0px; padding: 0px; list-style-type: none; border: 1px windowtext; color: mediumblue;">www.toocle.cn</span></a><span style="margin: 0px; padding: 0px; list-style-type: none; color: black;">)</span><span style="margin: 0px; padding: 0px; list-style-type: none; color: black;">,为展览公司实施在线会展解决方案(展览号)可以实现五大功能:</span></p> <p style="margin: 20px 0px 0px; padding: 0px; list-style-type: none; line-height: 22px; color: rgb(14, 10, 10); font-family: arial; font-size: 14px; text-indent: 28px; background: rgb(245, 250, 254);"> <span style="margin: 0px; padding: 0px; list-style-type: none; color: black;">&nbsp;</span></p> <p style="margin: 20px 0px 0px; padding: 0px; list-style-type: none; line-height: 22px; color: rgb(14, 10, 10); font-family: arial; font-size: 14px; background-color: rgb(251, 252, 254);"> &nbsp;</p> <table style="margin: 0px; padding: 0px; list-style-type: none; color: rgb(14, 10, 10); font-family: arial; font-size: 14px; line-height: 21px; width: 558px; background-color: rgb(251, 252, 254);" width="624"> <tbody style="margin: 0px; padding: 0px; list-style-type: none;"> <tr class="firstRow" style="margin: 0px; padding: 0px; list-style-type: none; height: 181px;"> <td height="181" style="margin: 0px; padding: 0px 7px; list-style-type: none;" width="265"> <img _src="http://tt.toocle.com/ueditor/php/upload/image/20200715/1594775856929427.png" alt="image.png" src="http://tt.toocle.com/ueditor/php/upload/image/20200715/1594775856929427.png" style="margin: 0px; padding: 0px; list-style-type: none; border: 0px;" title="1594775856929427.png" /> <p style="margin: 20px 0px 0px; padding: 0px; list-style-type: none; line-height: 22px; text-align: center;"> &nbsp;</p> </td> <td height="181" style="margin: 0px; padding: 0px 7px; list-style-type: none;" width="359"> <p style="margin: 13px 0px; padding: 0px; list-style-type: none; line-height: 22px; background: rgb(245, 250, 254);"> <span style="margin: 0px; padding: 0px; list-style-type: none; color: black;">1</span><span style="margin: 0px; padding: 0px; list-style-type: none; color: black;">、举办在线网展,打造永不落幕的在线展览会。</span></p> <p style="margin: 13px 0px; padding: 0px; list-style-type: none; line-height: 22px; background: rgb(245, 250, 254);"> <span style="margin: 0px; padding: 0px; list-style-type: none; color: black;">2</span><span style="margin: 0px; padding: 0px; list-style-type: none; color: black;">、发布展会信息,实现生意宝与行业网平台推广。</span></p> <p style="margin: 13px 0px; padding: 0px; list-style-type: none; line-height: 22px; background: rgb(245, 250, 254);"> <span style="margin: 0px; padding: 0px; list-style-type: none; color: black;">3</span><span style="margin: 0px; padding: 0px; list-style-type: none; color: black;">、创建手机邀请函邀请展商与观众,实现社交网络营销。</span></p> <p style="margin: 13px 0px; padding: 0px; list-style-type: none; line-height: 22px; background: rgb(245, 250, 254);"> <span style="margin: 0px; padding: 0px; list-style-type: none; color: black;">4</span><span style="margin: 0px; padding: 0px; list-style-type: none; color: black;">、实现在线直播、在线交流(TMS)</span></p> </td> </tr> </tbody> </table> <p style="margin: 20px 0px 0px; padding: 0px; list-style-type: none; line-height: 22px; color: rgb(14, 10, 10); font-family: arial; font-size: 14px; background-color: rgb(251, 252, 254);"> &nbsp;</p> <p style="margin: 20px 0px 0px; padding: 0px; list-style-type: none; line-height: 22px; color: rgb(14, 10, 10); font-family: arial; font-size: 14px; text-align: center; background-color: rgb(251, 252, 254);"> <img _src="http://tt.toocle.com/ueditor/php/upload/image/20200715/1594775963590042.png" alt="image.png" src="http://tt.toocle.com/ueditor/php/upload/image/20200715/1594775963590042.png" style="margin: 0px; padding: 0px; list-style-type: none; border: 0px;" title="1594775963590042.png" /></p> <p style="margin: 20px 0px 0px; padding: 0px; list-style-type: none; line-height: 22px; color: rgb(14, 10, 10); font-family: arial; font-size: 14px; background-color: rgb(251, 252, 254);"> <strong style="margin: 0px; padding: 0px; list-style-type: none;"><span style="margin: 0px; padding: 0px; list-style-type: none; font-family: 宋体;">​  </span></strong></p> <p style="margin: 20px 0px 0px; padding: 0px; list-style-type: none; line-height: 22px; color: rgb(14, 10, 10); font-family: arial; font-size: 14px; background-color: rgb(251, 252, 254);"> <strong style="margin: 0px; padding: 0px; list-style-type: none;"><span style="margin: 0px; padding: 0px; list-style-type: none; font-family: 宋体;">&nbsp; &nbsp;网盛在线会展解决方案对展览公司的好处:</span></strong></p> <p style="margin: 13px 0px; padding: 0px; list-style-type: none; line-height: 22px; color: rgb(14, 10, 10); font-family: arial; font-size: 14px; background: rgb(245, 250, 254);"> <span style="margin: 0px; padding: 0px; list-style-type: none; color: black;">  网盛生意宝为展览公司提供的在线会展解决方案,为国内展览公司指明了标准化出路。从短期看,在线会展是展览公司疫情期间渡过困难的有效方法。从长期看,在线会展不仅是线下会展的延伸,也是传统会展业发展的必然趋势。从企业发展看,网盛展览号不仅是为展览公司提供的免费在线会展解决方案,同时也是网盛让利展览公司、为展览公司提供的可盈利电商服务解决方案。</span></p> <p style="margin: 20px 0px 0px; padding: 0px; list-style-type: none; line-height: 22px; color: rgb(14, 10, 10); font-family: arial; font-size: 14px; background: rgb(245, 250, 254);"> <strong style="margin: 0px; padding: 0px; list-style-type: none;"><span style="margin: 0px; padding: 0px; list-style-type: none; font-family: 宋体; color: black;">  盈利模式:&nbsp;&nbsp;&nbsp;&nbsp;</span></strong></p> <p style="margin: 13px 0px; padding: 0px; list-style-type: none; line-height: 22px; color: rgb(14, 10, 10); font-family: arial; font-size: 14px; text-indent: 28px; background: rgb(245, 250, 254);"> <span style="margin: 0px; padding: 0px; list-style-type: none; color: black;">生意旺铺会员费。生意旺铺是企业的在线展示中心,是企业在生意宝平台创建的多语言产品服务在线手册。展览公司以参展商为受众对象,每个参展商每年收费为3600元。</span></p> <p style="margin: 13px 0px; padding: 0px; list-style-type: none; line-height: 22px; color: rgb(14, 10, 10); font-family: arial; font-size: 14px; text-indent: 28px; background: rgb(245, 250, 254);"> &nbsp;</p> <p style="margin: 20px 0px 0px; padding: 0px; list-style-type: none; line-height: 22px; color: rgb(14, 10, 10); font-family: arial; font-size: 14px; text-align: center; background-color: rgb(251, 252, 254);"> <img _src="http://tt.toocle.com/ueditor/php/upload/image/20200715/1594776006836612.png" alt="image.png" src="http://tt.toocle.com/ueditor/php/upload/image/20200715/1594776006836612.png" style="margin: 0px; padding: 0px; list-style-type: none; border: 0px;" title="1594776006836612.png" /></p> <p style="margin: 20px 0px 0px; padding: 0px; list-style-type: none; line-height: 22px; color: rgb(14, 10, 10); font-family: arial; font-size: 14px; text-align: center; background-color: rgb(251, 252, 254);"> <span style="margin: 0px; padding: 0px; list-style-type: none; color: black;"><img _src="http://tt.toocle.com/ueditor/php/upload/image/20200715/1594776017426615.png" alt="image.png" src="http://tt.toocle.com/ueditor/php/upload/image/20200715/1594776017426615.png" style="margin: 0px; padding: 0px; list-style-type: none; border: 0px;" title="1594776017426615.png" /></span></p> <p style="margin: 13px 0px; padding: 0px; list-style-type: none; line-height: 22px; color: rgb(14, 10, 10); font-family: arial; font-size: 14px; background: rgb(245, 250, 254);"> <span style="margin: 0px; padding: 0px; list-style-type: none;">  </span><strong style="margin: 0px; padding: 0px; list-style-type: none;"><span style="margin: 0px; padding: 0px; list-style-type: none; font-family: 宋体;">举例:</span></strong><span style="margin: 0px; padding: 0px; list-style-type: none;">展览公司拥有1000个固定的参展商,那么展览公司一年可获得360万的额外收入。如果拥有2000个固定的参展商,展览公司一年可获得720万的额外收入。此收入,可以大大解决因疫情影响展览公司无收入的问题,以维持企业的正常运转。</span></p> <p style="margin: 13px 0px; padding: 0px; list-style-type: none; line-height: 22px; color: rgb(14, 10, 10); font-family: arial; font-size: 14px; background: rgb(245, 250, 254);"> <span style="margin: 0px; padding: 0px; list-style-type: none; color: black;">  可盈利;搭建方便、推广方便。网盛生意宝与全国组展单位和参展企业风雨同舟、共谋出路,努力降低疫情对展览工作带来的不利影响。</span></p>
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